Ridely for Business

The missing relationship between your brand and your riders

Your customers are riding every day. Your brand shows up twice a year. Fill the gap with world-class coaching, AI, gamification and horse health tools that riders come back to daily – and turn that relationship into a new revenue channel, retention driver and acquisition tool.

For insurers

Equine insurers

Cut claims cost, lift retention and win on value rather than price.

See how it works

For brands & platforms

Equestrian brands

Turn one-time buyers into loyal customers who engage with your brand every time they ride.

More info soon

65+

Expert trainers incl. 10 Olympians

600+

Training videos across all disciplines

25+

B2B partners across insurance, retail and feed

Equestrian training app

The problem we solve

Your policyholders love their horses. They think about you twice a year.

Your customers love their horses. But your relationship with them begins and ends at renewal – or when a claim comes in. Ridely turns that annual touchpoint into a daily one.

Veterinary costs keep rising. Your loss ratio feels it.

Claims frequency and severity continue to climb. Prevention is the most effective lever available, but only if policyholders are educated.

Near-zero customer engagement

Interactions are limited to renewal or claim events. Without regular touchpoints, loyalty is fragile and understanding your customers is near impossible.

Competing on price is a race to the bottom

Without a compelling value-add beyond the policy, differentiation is difficult and margins are squeezed. A best-in-class rider benefit changes that equation.

Blind to what actually drives your claims

You know what happens when a horse is injured. You don’t know what led to it. Ridely gives you aggregated, anonymised signals on training and care habits.

Our partners

Trusted by the insurers, brands and federations that power equestrian sport

Working with leading insurers, retailers, federations and platforms across the globe.

ROI calculator

Before we explain how – see what this could mean for your customer base

Enter your numbers. The calculator shows you the estimated annual value of improving retention, purchase frequency and brand loyalty.

Insurer value calculator

Model the impact on claims, retention and new business for your specific portfolio.

Equine policyholders

Annual premium per policyholder (€)

Simple claims per year

Avg cost per simple claim (€)

Complex claims per year

Avg cost per complex claim (€)

Prevention of simple claims5%

Reduction in complex claims3%

New policyholders won on value1%

Churn reduction0.5%

Estimated annual value

Claims savings

€0

New business value

€0

Retention value

€0

Total estimated value

€0

All figures are illustrative estimates based on modelled assumptions. Ridely will work with you to build a tailored business case, including investment and expected return, for your specific portfolio.

How it works

Give your policyholders a reason to engage with your brand every day – not just at renewal

We embed our platform into your customer proposition: under your brand, at the level of integration that works for you.

Deploy under your brand

Your own app, managed and powered by Ridely, or Ridely engagement modules integrated into your existing app or platform.

Engage your policyholders daily

Riders get access to training content from world-class trainers, AI coaching, health tracking and welfare tools. They engage with your brand every day; not just at renewal.

Measure what changes

Aggregated, anonymised reporting on engagement, health check compliance and behaviour change: the signals that link directly to your loss ratio and retention.

What you get

Three metrics that actually matter: loss ratio, retention and acquisition

Every Ridely insurer partnership is structured around outcomes that show up in your numbers.

Claims

Reduce claims frequency

Behaviour nudging and preventive education shifts policyholders from reactive to proactive horse care, reducing the incidents that drive your loss ratio over time.

Retention

Retain policyholders longer

Regular, valuable touchpoints transform annual renewals into ongoing relationships. Policyholders who engage with your platform have a tangible reason to stay.

Acquisition

Win on value, not just price

In a price-driven market, a best-in-class rider benefit is a credible reason to choose you over a cheaper alternative, without discounting your premium.

Insights

Understand your policyholders

Aggregated, GDPR-compliant data on riding behaviour, health monitoring and training habits, new signals for underwriting, marketing and product development.