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About Ridely

Supporting equestrians globally with one goal in mind.

Our mission is to give every equestrian access to world class learning, essential tools and endless inspiration. Ridely is your equestrian training partner, to help you learn, grow and enjoy your sport and your horse even more.

Here at Ridely, we have teamed up with some of the best riders and trainers in the world, to produce over 450+ top quality riding exercises and 19 training programs. 

With our AI recommendation engine, thriving community groups and interactive training journal, Ridely is the guiding star for thousands of riders, like yourself, worldwide. 

Founded in Sweden, Ridely has quickly risen to become one of the equestrian world’s fastest growing apps. Today, our hard working team of 14 members spans across the United Kingdom, United States of America, Australia, Poland, Germany and South Africa, all united by our shared passion for improving every equestrian’s experience. 

At Ridely, we’re not just tech enthusiasts; we’re riders, just like you. That’s why we’ve poured our passion and firsthand experience into crafting Ridely – because we understand the unique needs of riders. 

We’ve felt the thrill of the ride, the concern for safety, and the joy of every equestrian journey. Ridely is not just an app; it’s a reflection of our love for the equestrian world.

Follow us on social media to stay up to date on what’s happening in Ridely!

The Ridely Team
All Over the World

The app was founded in Sweden, and that’s where the core team is found. But we now have colleagues all over the world, specifically in Poland, The United Kingdom, Australia and The United States.

CEO & Founder

Ingrid Sundqvist


Dariusz Zabrzenski

Product Manager

Inga Zangers

Creative Director

Alexandra Ulin

US Country Manager

Nicole Graf

UK Country Manager

Harvey Buchanan

Content Manager

Samantha Willson

QA Engineer

Piotr Wojda

CFO & Founder

Totta Ogander

Fullstack Developer

Tomasz Bajkacz

Profile image of Bee Strydom riding a chestnut horse with blaze.

Bee Strydom

Frontend Developer

Beata Giełbaga

Operations Manager

Helene Adalberth

Community Manager

Hannah Basetti

Looking for a
business partner?

Don’t hesitate to reach out with any ideas. We’re always looking for new ways to connect with brands and profiles.


For any general questions or inquiries email us at teamridely@ridely.com.
If it’s country specific business opportunities, contact our country managers below.

US Country Manager

Nicole Graf

UK Country Manager

Harvey Buchanan