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hws ridely

Shape the future of horse sport.
Together.

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Join the movement, shape
the future

Join the alliance
Stand alongside Ridely, World Horse Welfare, Agria UK, British Eventing and Equitation Science International to actively turn welfare education into real-life action.

Education that scales
Your sponsorship helps educate tens of thousands of riders, including your own customers. One educated rider can positively impact many horses over a lifetime. Reaching 50,000 riders could mean improving the welfare of over 2 million horses.

Welfare paradigm
With your sponsorship, ethical horse care moves toward becoming the norm, not the exception.

Proof over promises
Show real learning and progress with your own sponsor dashboard, tracking impact across 100+ customers.

What is the Horse Welfare Score?

Science-backed courses

Developed with experts like Dr Andrew McLean and Equitation Science International.

Interactive quizzes

That reinforce learning and track progress.

Accessible learning

About horse welfare and ethical training.

A branded badge

With your logo to show you care.

Reward top performers

With perks, discounts or free shipping.

As a Horse Welfare Score sponsor, you get…

Customer Perks:
Give all Horse Welfare Score training programs, tools and content to al your customers. Yep, every single one of them!

Branded Recognition:
Your badge on every customer profile, showing your commitment to horse welfare to both new and existing audiences. Your brand is part of every rider’s journey!

Leaderboard Visibility:
Reward and engage top riders by linking milestones to real perks.

New Acquisition Channel:
Feature as a Horse Welfare Score partner in PR, webinars, and social collabs; reaching thousands of riders and gaining quality new audiences that would otherwise be costly to access.

Data-Driven Results:
See usage, trends, and knowledge growth with your own insights dashboard.

Who is the team behind the Horse Welfare Score?

Since 2017, Ridely has been the global go-to equestrian training app, trusted by 20,000+ monthly users and a global community of 200,000 riders. 

Our proven system delivers results through 

  • expert-led videos & structured training programs
  • personalised guidance and AI Coach
  • RideSafe tracking with training journals

Now we are applying that same expertise to horse welfare, making measurable education a global standard through the Horse Welfare Score alliance. 

Together with organisations that care, we can reach more riders.

65+ Experts &
Trainers Including:

Get in touch!

Join the alliance
Partner with leading brands to support welfare and rider education.

Education as a perk
Offer free branded training that builds loyalty and safer choices.

Reach new audiences
Cross promotion opens new, high quality customer groups.

Measurable impact
Your dashboard tracks learning, progress and risk reduction.

Ingrid Sundqvist, CEO

Bee Strydom, CMO

Make a real impact in horse welfare with us!

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