PS of Sweden Joins Ridely’s Horse Welfare Score to Champion Horse Welfare Education

We’re excited to welcome PS of Sweden as a new partner in the Horse Welfare Score, Ridely’s interactive learning experience designed to make horse welfare education engaging and accessible for every rider.

A brand built around the horse’s comfort

Known for their innovative anatomical bridles and beautifully designed equipment, PS of Sweden has long been a brand that puts the horse’s comfort first. Now, they’re taking that dedication even further by joining the Horse Welfare Score and becoming a corporate supporter of World Horse Welfare.

“PS of Sweden was founded on the belief that true innovation starts with the horse. With our anatomical bridles designed for comfort and freedom, horse welfare has always been at the heart of what we do. Now, we’re proud to take the next step toward improving horse welfare worldwide through our partnership with Ridely and Horse Welfare Score.”
– Madeleine Munkhammar, CEO at PS of Sweden

“We’re thrilled to join forces with PS of Sweden. Using their strong brand and reach to spread evidence-based knowledge about horse welfare is incredibly inspiring – and a powerful example of leadership that truly benefits horses everywhere,”
– Ingrid Sundqvist, CEO at Ridely

About the Horse Welfare Score

The Horse Welfare Score helps riders and owners deepen their understanding of horse welfare through bite-sized learning and gamified quizzes. Supported by, and developed in collaboration with leading experts and organisations including World Horse Welfare, Equitation Science International, British Eventing and Agria Pet Insurance, it’s all about making evidence-based education fun, rewarding, and widely available.